Tuesday, 18 February 2014

Viva la Vector

Beautiful prints & designs! I am very excited to introduce you to Dani from Viva la Vector

My name is Dani and I'm a 22 year old mama to a one year old we affectionately call Hurricane Felix. Viva la Vector is my other baby, and the way I release my creativity. I've always been a creative type and I'm always sketching at work or in the car, sometimes even on napkins when we're out for a meal. A lot of that gets transferred onto the computer and made into what you see on my page and my website. I also love to sew and redecorate old and unloved furniture - I literally cannot stay still!


While I was pregnant with Felix I discovered a gaping hole in the New Zealand nursery decor market. Things either cost a bomb or just weren't my style, and things overseas often cost more for shipping than the product itself! With my background in graphic design laying dormant at the time, I decided to get back into things and made a gallery wall of prints for Felix's nursery. I soon ended up inundated with requests from friends and family to do the same for them, and 5 months after Felix was born I took the plunge to make my work more than just a hobby and started up online, armed with nothing more than my home printer, one pack of cardstock and some seriously fierce ambition to make the whole venture work! Next month my Facebook page will have been going for a year which is very exciting!

You know, people always ask me this and I still haven't come up with a succinct and understandable way to explain it! The design program I use means everything I make is in Vector format, so I could make something the size of a postage stamp and enlarge it to the size of a billboard without distortion. While trying to come up with a name before I started my Facebook page Viva la Vector just stuck in the back of my mind and I couldn't find anything else that seemed to fit so I just went with it! I'm glad I did, because a year on I've not once thought about changing my business name.

In 3 words...
Contemporary, fresh and youthful.
Follow Your Arrow

Favourite colour palette...
I'm still really into coral and mint palettes at the moment, which has been reflected in a lot of my recent designs. I'm also madly in love with anything gold!

Things are quite up in the air at the moment as I've just started a new full-time day job after 8 months of focusing solely on Viva la Vector, so I'm not left with nearly as much time on my hands! Weekdays consist of work 8:30 - 5:00, spending as much time with Felix before and after as I can, then as much Viva work as I can cram in until I can't keep my eyes open anymore. On Saturday's my partner and I are both home from work so that's family day, then Sunday is a muddled juggling act between Felix and Viva - it really is like having two children!

Dream Big

Before I started back at work full time I loved the freedom it gave me to spend heaps of time with my son and spend naptimes, nights and some of my partners days off doing work. Obviously things have changed since then but I still love the freedom of being able to create whatever I like and share it with the world. I also really love being able to take a customers basic ideas and turn it into something beautiful. It's the absolute best thing when someone comes to pick up a custom order and their faces light up when they see it!


I have plenty! But here are my top tips:
1. Plan, plan and then plan some more. A good business plan to keep you heading in the direction you want is really helpful and will stop you from going around in circles. Then, just do it! Sitting around putting off starting because you're scared you won't succeed won't achieve anything. Take a risk and just, start then do all you possibly can to make it succeed. The hard work will pay off!
2. Don't cut yourself short. Setting your pricing to low may seem like a good idea to draw in business but when you've got loads of orders because of your cheap rates and you spend 60 hours in a week completing them only to come up with something like $10 total profit you'll regret it!
3. Be confident. This is something I cannot stress enough. Whether it be in markets or in your online presence, make sure you have confidence in your work at all times. No one wants to buy products that even the business owner/creator doesn't believe in!
4. Don't forget to make time to yourself. No one wants you to burn yourself out trying to be a superhero so make sure you try to find a work/life balance as quickly as you can.

Isn't She Lovely

I'm one of those people that finds it more relaxing to be up doing something productive than chilling out watching a movie or sitting in the sun. Most of my 'relaxing' time is spent playing with Felix as it's really low stress and spontaneous - I never know what he's got planned for us to do!

From here...
This year is going to be a big one. Well my prints will still be my main focus, I'm currently working on expanding into other areas of design and home decor. I can't give too much away - you never know who might be reading! But let's just say that by the end of this year, you could buy more than just prints with the Viva la Vector label! I've also had a lot of interest in wholesaling our prints for shops to sell, so you might see some prints in a shop near you soon!

Oh Deer!

Follow Dani on Facebook to keep up with all her new beautiful prints. Do check out her stunning website too. And follow on Twitter!

Dani has so kindly given me one of her gorgeous prints to giveaway to a very lucky winner! The print is called "Grow Wise" and comes in any colour, glitter or not, for the text and the background. It will be A4 sized in a simple black frame with a RRP of $38. Please enter here. The giveaway closes at midnight on the 24 February and the winner will be notified by email and announced here on my blog on the 25 February. Thank you so much Dani!

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