Tuesday, 4 March 2014

Ida Rose NZ

Beautiful handmade clothing & accessories for girls. So very excited to introduce you to Kristen from Ida Rose NZ!

I am 22 years old, living in beautiful Mount Maunganui, New Zealand. I design fashion for girls aged 1 to 5 years and also have a boyswear label Lawson which offers sizes newborn through to 6 years. Ida Rose creates clothing that can be added to any girl’s wardrobe and be worn all year round.
The first thing people usually ask me is “do you have children?” And I reply “No I am yet to have my little darlings, as Mr Right is not on the radar yet...” None the less I absolutely love designing and making childrenswear, I am just yet to have my OWN little models!
From a young age I loved fashion and looking back I was very creative throughout my childhood. I went to my year 6 disco in a newspaper dress with hot pink wrapping paper stripes. I used to make paper shoes and had a whole wardrobe with newspaper dresses, yes not very practical – I know! Throughout intermediate and high school I struggled to find purpose and direction and needed more of a creative outlet. So I left school early at the age of 16 and worked for a year in retail before starting study. December 2011, I graduated with my Bachelor of Design in Fashion which was a great milestone for me.

Missy Skirt in Grey

Ida Rose has been a work in progress since October 2012 when I started brainstorming ideas. In 2013 I spent some time nannying and realised that comfortable New Zealand made girls wear was something I was passionate about creating and it all followed on from there. My first samples were made in May 2013, followed by the launch of my product, Facebook page and website in November 2013.

Red Vine Floral Rose Headband

Well…long story short… While I was living in Australia for a year after finishing study, a lovely lady I met and stayed with had Greyhounds as therapy dogs. I came to the nursing home a couple of times with her to help where I met a lovely lady called Ida. While watering the roses on the farm one day the name came to me, ‘Ida Rose’. At that stage I thought it would be one of my future child’s names and I never imagined that it would be my girls fashion label!

Tia Ruffle Short in Pink

In 3 words...

Designing & making...
Yes I sure do design and make all of the Ida Rose range.  I strongly believe in New Zealand made products and support New Zealand made businesses. I design, source fabrics, patterndraft, and make all of my products right here in Mount Maunganui.

'Cool Cat' Skirt

Current favourite product...
It would have to be the ‘Melina Beach Dress’, I love the fresh floral print and the beautiful cotton, available in red and green. To be honest, I wish I had made one in my size!

Melina Beach Dress in Red

I have a bit of a funny routine, but it works for me! I start work at about 8am with the first thing I do being tidying up. (I find I can’t be creative if things aren’t tidy to begin with). I work solidly until about 1pm where I will make something delicious for lunch and either take an afternoon nap, catch up with a friend or go for a walk before starting work again until about 9pm.

Surround yourself and connect with people who inspire and grow you. Use moodboards in your creative process and do lots of planning!

Vine Floral Sunhat in Pink

Recently I have started beachside Yoga with a couple of friends which I find really relaxing and fun to be outside in the sunshine doing crazy poses.

From here... 
In future I would like to extend sizing up to a girls size 10 and offer Ida Rose in retail outlets in Auckland, Wellington and Christchurch.

Luxe Tank in Red

Connect on the Ida Rose Facebook page.

Check out my website to purchase - there is also FREE shipping for all New Zealand orders.

If you are in the Bay of Plenty area you can purchase IDA ROSE exclusively from Zohar Gallery, 140 Maunganui Road, Mount Maunganui.

If you have any questions or product queries you can email me at or alternatively use the contact form on the website.

Sophia Lace Playsuit

Kristen has so kindly given me on of these adorable Purple Chevron Missy Skirts to giveaway! The skirt is available in sizes 1-5years. Please enter here. The giveaway will close at midnight on 10 March and the winner will be notified by email on the 11 March and announced here on my blog. This giveaway is open to NZ residents only. LOVE you to share! Thank you Kristen!

a Rafflecopter giveaway
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