Tuesday, 15 April 2014


 What an AWESOME online store! 
I am super happy to introduce you to Tracy from Squoodles!

HI! I'm Tracy and I'm mum to two darling boys who will be 2 and 4 next month.  My hubby is Dean and we've been married 5 years this week!  In my previous life before kids, I was in sales and marketing within the print industry, and my passion at that time was Latin and Ballroom dancing (where I met my hubby).  Squoodles is like my third child and our focus is completely on Educational Toys and Gifts for kids.  Mainly babies and preschoolers, but there are a few things for the mums and older kids as well.  Our aim is to have exclusivity (or as much as possible) within New Zealand on the products we stock.  Quality and affordability is a must, as our key customers are mums.  For me, Customer Service is a top priority, and I pride myself on providing that.

Musical Instruments

The thought of running my own business really took hold back in December 2012 when another online business was for sale and that planted the seed.  I had been looking for something 'to do' once one child was at kindy and the other still little enough to be sleeping alot.  So after alot of thought, a decision was made that it would be easier (and cheaper) to create our own business, with our own vision and products.  So, by February 2013 we were a Limited Liability company and underway!  We launched on the 1st May 2013 and our one year anniversary is coming up.  We survived the first year!


When coming up with a business name, we wanted something unique - basically, a catchy word that didn't exist in the dictionary.  When I was first pregnant with our now 4yo, we called him our 'Squoodle Bug', so it seemed an appropriate and fun name for a business specialising in kids products!

Night Lights

In 3 words...
Fun - Quality - Service

Favourite item...
It changes each time we get something new in, but at the moment I love the Magmodz Magnetic cars!  Exclusive to Squoodles in Australasia, they're addictive!  Being magnetic, and with the ability for the fronts, backs and limo extensions to able to be swapped about, they're really easy to play with and just a really fun toy.  They also help with fine motor skills with young kids as they get used to putting them together (think the concept of the Thomas trains, but slightly different).  Hubby and I just end up fiddling around with them while we're watching TV.  They're great for relieving stress :-)  And my two boys LOVE them!

MagModz Magnetic Cars

Pretty much the norm for a WAHM.  Getting kids up, dressed, fed and out the door for kindy and playgroups.  Then feeding them some more, changing more nappies, and getting the little one down to bed, which allows me to have a few hours of uninterrupted work time.  I'm finding it getting easier as the kids get older as I have more time to dedicate to Squoodles, and don't feel so guilty.

Constructive Eating

It's all mine and I love it.  I don't answer to anyone else, and I make the decisions (good and bad).  It's an amazing learning experience.  I have the opportunity to provide fun, inexpensive products to kids, while at the same time, exposing them to an educational element without them realising it.  Having the ability to still have my sons at home so I can share in their milestones is also pretty cool - and it's nice to be able to still take them to Mainly Music, playgroups and playdates, and have a business as well.

All For Baby

I'd say first decide what type of business you want to have and how many hours you are happy to spend on it.  Running a business is hard work, it takes time, money and dedication - and it's not easy, especially when you have kids and a husband to look after as well.  So if you think you're going to make a quick buck.... you're probably better off buying a lotto ticket.  Make a business plan and do what works for you.  Talk to and get advice from others, but just like child rearing, listen to yourself.  At the end of the day, I think gut instinct is key - and if you get that yucky horrible feeling, it's usually a bad decision.

Out And About

With wine!  And lots of it!  Hee hee, not really.  My downtime really is once the kids are in bed and it's just hubby and me.  It's a good time to turn the TV off, have a glass of wine, and chat about your day to each other.  Like everything, you still have to have time for your marriage.  We also have a date night every couple of weeks without the kids - bliss!

Flipzles Puzzles

From here...
World domination!!!!  Onwards and upwards with a smile on our face.  We have a great plan in place, and this is our year for growth.  We have stepped up our profile by showing the product range at markets and expos, and it's great to meet the Squoodle Bug customers face to face.  We have some amazing new exclusive products in the pipeline, and can't wait to introduce them to Australasia in the future.


Connecting and buying...
We sell our products through our website (and markets/expos).  We also offer loyalty points with every order, as well as a FREE goodie bag for the mums.  We also love running giveaways and specials - so keep an eye out!

Email : tracy@squoodles.co.nz
Website: www.squoodles.co.nz
Facebook: www.facebook.com/squoodles
Twitter: www.twitter.co/squoodles
Pinterest: www.pinterest.com/squoodle (yes, no 's' on that one)

Squoodles offer...
We'd also like to offer all the fans of Liked by Becky a 20% discount off our MagModz Magnetic Car range - just so you can see how awesome they are and have a good play with them yourself!

Find the range here ~ http://squoodles.co.nz/product-category/magmodz-magnetic-toy-cars/
Thank you Tracy! x

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